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October 13, 2025
Richard Hoover and Eric Schoenberg reminisce on resurrecting the OM and their 50-plus years around vintage and custom guitars.
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October 13, 2025
Richard Hoover and Eric Schoenberg reminisce on resurrecting the OM and their 50-plus years around vintage and custom guitars.
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October 8, 2025
A fabulous all-mahogany 12-fret celebrates five decades of Santa Cruz guitars.
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October 8, 2025
A fabulous all-mahogany 12-fret celebrates five decades of Santa Cruz guitars.
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September 17, 2025
A great-sounding back-to-basics OM celebrates five decades of Santa Cruz guitars.
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September 17, 2025
A great-sounding back-to-basics OM celebrates five decades of Santa Cruz guitars.
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August 15, 2025
The "Life of a Musician" host performs his latest single with an all-star band.
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August 15, 2025
The "Life of a Musician" host performs his latest single with an all-star band.
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July 3, 2025
Organic Sound Select Guitars' Larry Sogolow discusses howe to order a custom Santa Cruz through an authorized dealer.
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July 3, 2025
Organic Sound Select Guitars' Larry Sogolow discusses howe to order a custom Santa Cruz through an authorized dealer.
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May 23, 2025
Pacific Northwest duo flatpicks the jam session favorite on a pair of Santa Cruz guitars.
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May 23, 2025
Pacific Northwest duo flatpicks the jam session favorite on a pair of Santa Cruz guitars.
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May 2, 2025
Singer-songwriter performs an original piece on a Santa Cruz Baritone guitar.
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May 2, 2025
Singer-songwriter performs an original piece on a Santa Cruz Baritone guitar.
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March 26, 2025
A rich-sounding 12-fret dreadnought built with gorgeous Macassar ebony.
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March 26, 2025
A rich-sounding 12-fret dreadnought built with gorgeous Macassar ebony.
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February 12, 2025
Mark Karan demonstrates the early 2000s Santa Cruz he bought during his tenure in Bob Weir’s RatDog.
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February 12, 2025
Mark Karan demonstrates the early 2000s Santa Cruz he bought during his tenure in Bob Weir’s RatDog.
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January 2, 2025
Mountain Grass Unit guitarist plays a fiddle tune classic on his Santa Cruz 1934 D Brazilian.
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January 2, 2025
Mountain Grass Unit guitarist plays a fiddle tune classic on his Santa Cruz 1934 D Brazilian.
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December 6, 2024
Guitarist and singer Cristina Vane plays the Scrapper Blackwell classic at the Santa Cruz shop.
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December 6, 2024
Guitarist and singer Cristina Vane plays the Scrapper Blackwell classic at the Santa Cruz shop.
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October 25, 2024
Guitarist Bill Walker demonstrates an elaborately appointed custom 12-string.
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October 25, 2024
Guitarist Bill Walker demonstrates an elaborately appointed custom 12-string.
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August 16, 2024
Santa Cruz Guitars founder Richard Hoover talks about the qualities and use of redwood in guitar building.
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August 16, 2024
Santa Cruz Guitars founder Richard Hoover talks about the qualities and use of redwood in guitar building.
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July 24, 2024
A mahogany and Adirondack spruce version of the Santa Cruz classic.
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July 24, 2024
A mahogany and Adirondack spruce version of the Santa Cruz classic.
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June 26, 2024
This deep-body 13-fret small-body has become a Santa Cruz classic.
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June 26, 2024
This deep-body 13-fret small-body has become a Santa Cruz classic.
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June 4, 2024
Santa Cruz is offering three sets of its strings for the price of two until the end of June.
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June 4, 2024
Santa Cruz is offering three sets of its strings for the price of two until the end of June.
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May 29, 2024
A fabulous 12-fret cutaway built with koa and Adirondack spruce.
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May 29, 2024
A fabulous 12-fret cutaway built with koa and Adirondack spruce.
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April 3, 2024
Eric Skye performs a fingerstyle arrangement of the Thelonious Monk standard.
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April 3, 2024
Eric Skye performs a fingerstyle arrangement of the Thelonious Monk standard.
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December 20, 2023
A great baritone with a 12-fret dreadnought body.
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December 20, 2023
A great baritone with a 12-fret dreadnought body.
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December 1, 2023
A limited edition line of custom guitars made from extra-special woods.
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December 1, 2023
A limited edition line of custom guitars made from extra-special woods.
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November 9, 2023
A Santa Cruz OM-PW was the grand prize at this year's fundraiser.
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November 9, 2023
A Santa Cruz OM-PW was the grand prize at this year's fundraiser.
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October 10, 2023
Pacific Northwest guitarists perform the flatpicking standard on a pair of Santa Cruz flattops.
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October 10, 2023
Pacific Northwest guitarists perform the flatpicking standard on a pair of Santa Cruz flattops.
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July 26, 2023
String Cheese Incident guitarist and his vocalist wife perform a duet in the Santa Cruz shop.
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July 26, 2023
String Cheese Incident guitarist and his vocalist wife perform a duet in the Santa Cruz shop.
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June 8, 2023
Organic Sounds' Larry Sogolow demonstrates a selection of five new Santa Cruz guitars.
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June 8, 2023
Organic Sounds' Larry Sogolow demonstrates a selection of five new Santa Cruz guitars.
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April 20, 2023
Roots-reggae artist performs his latest single on a Santa Cruz Custom D.
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April 20, 2023
Roots-reggae artist performs his latest single on a Santa Cruz Custom D.
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January 28, 2023
Santa Cruz now offers Plek setup services for guitars of any brand.
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January 28, 2023
Santa Cruz now offers Plek setup services for guitars of any brand.
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January 11, 2023
A dream guitar built with stunningly beautiful Brazilian rosewood.
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January 11, 2023
A dream guitar built with stunningly beautiful Brazilian rosewood.
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December 24, 2022
Bill Cooley plays a great custom Santa Cruz at The North American Guitar.
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December 24, 2022
Bill Cooley plays a great custom Santa Cruz at The North American Guitar.
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December 2, 2022
The Santa Cruz founder and flatpicking virtuoso team up for a presentation about the company at Organic Sounds Guitars.
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December 2, 2022
The Santa Cruz founder and flatpicking virtuoso team up for a presentation about the company at Organic Sounds Guitars.
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October 22, 2022
A look at Santa Cruz' strings prior to installation.
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October 22, 2022
A look at Santa Cruz' strings prior to installation.
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September 15, 2022
Acoustic jazz guitar aces perform a spontaneous duet of the Milt Jackson standard.
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September 15, 2022
Acoustic jazz guitar aces perform a spontaneous duet of the Milt Jackson standard.
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August 10, 2022
The latest addition to Santa Cruz’s line of strings is a set for 12-string guitar.
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August 10, 2022
The latest addition to Santa Cruz’s line of strings is a set for 12-string guitar.
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July 8, 2022
A modern classic optimized for fingerstyle playing.
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July 8, 2022
A modern classic optimized for fingerstyle playing.
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May 4, 2022
Andy Cambria demonstrates one of Tony Rice's personal signature model guitars at the Music Emporium.
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May 4, 2022
Andy Cambria demonstrates one of Tony Rice's personal signature model guitars at the Music Emporium.
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March 17, 2022
A spontaneous duo version of the jazz standard played on a pair of Santa Cruz OMs.
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March 17, 2022
A spontaneous duo version of the jazz standard played on a pair of Santa Cruz OMs.
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February 23, 2022
The latest set of Santa Cruz Parabolic Tension strings is optimized for DADGAD tuning.
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February 23, 2022
The latest set of Santa Cruz Parabolic Tension strings is optimized for DADGAD tuning.
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January 26, 2022
A great duo version of the Thelonious Monk standard played on a pair of Santa Cruz OMs.
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January 26, 2022
A great duo version of the Thelonious Monk standard played on a pair of Santa Cruz OMs.
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January 19, 2022
Santa Cruz founder Richard Hoover discusses "moon" spruce, choosing a top, and more on the Santa Cruz Coffee Break podcast.
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January 19, 2022
Santa Cruz founder Richard Hoover discusses "moon" spruce, choosing a top, and more on the Santa Cruz Coffee Break podcast.
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December 3, 2021
Fingerstyle virtuoso Richard Smith plays "Danza Paraguaya" on a small-body Santa Cruz.
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December 3, 2021
Fingerstyle virtuoso Richard Smith plays "Danza Paraguaya" on a small-body Santa Cruz.
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November 22, 2021
We check out the latest addition to Santa Cruz Parabolic Tension strings using a pair of Santa Cruz baritone guitars.
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November 22, 2021
We check out the latest addition to Santa Cruz Parabolic Tension strings using a pair of Santa Cruz baritone guitars.
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September 22, 2021
A 45th anniversary message from Richard Hoover and his team at Santa Cruz Guitars.
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September 22, 2021
A 45th anniversary message from Richard Hoover and his team at Santa Cruz Guitars.
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September 13, 2021
Buy two sets of Santa Cruz Parabolic Tension Strings and get a third set free.
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September 13, 2021
Buy two sets of Santa Cruz Parabolic Tension Strings and get a third set free.
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September 6, 2021
A great all-mahogany 12-fret with custom upgrades.
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September 6, 2021
A great all-mahogany 12-fret with custom upgrades.
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August 19, 2021
Eric Skye performs a fingerstyle arrangement of the jazz standard.
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August 19, 2021
Eric Skye performs a fingerstyle arrangement of the jazz standard.
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June 11, 2021
Happy Traum plays and discusses his new signature model guitar.
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June 11, 2021
Happy Traum plays and discusses his new signature model guitar.
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May 20, 2021
A beautiful signature model for folk legend Happy Traum.
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May 20, 2021
A beautiful signature model for folk legend Happy Traum.
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March 4, 2021
The blues guitarist discusses his signature model with Santa Cruz founder Richard Hoover and Peghead Nation's Teja Gerken during a Facebook Live session.
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March 4, 2021
The blues guitarist discusses his signature model with Santa Cruz founder Richard Hoover and Peghead Nation's Teja Gerken during a Facebook Live session.
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By: Dan Gabel
February 1, 2021
The blues master and Santa Cruz Guitars founder talk about the Catfish Special guitar and much more!
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By: Dan Gabel
February 1, 2021
The blues master and Santa Cruz Guitars founder talk about the Catfish Special guitar and much more!
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January 29, 2021
Eight Santa Cruz dealers discuss how they help their customers order their dream guitars.
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January 29, 2021
Eight Santa Cruz dealers discuss how they help their customers order their dream guitars.
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December 17, 2020
A conversation between the Santa Cruz founder and signature artist from a recent Peghead Nation Facebook Live event.
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December 17, 2020
A conversation between the Santa Cruz founder and signature artist from a recent Peghead Nation Facebook Live event.
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November 30, 2020
Peghead Nation hosts the Santa Cruz Guitars founder and one of their signature artists live on Facebook, Friday, December 11 at 3 PM Pacific Time, for a special conversation.
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November 30, 2020
Peghead Nation hosts the Santa Cruz Guitars founder and one of their signature artists live on Facebook, Friday, December 11 at 3 PM Pacific Time, for a special conversation.
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October 19, 2020
Bruce Molsky demonstrates his touring guitar.
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October 19, 2020
Bruce Molsky demonstrates his touring guitar.
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October 7, 2020
Eric Skye flatpicks the well-known fiddle tune on his Santa Cruz signature model.
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October 7, 2020
Eric Skye flatpicks the well-known fiddle tune on his Santa Cruz signature model.
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September 17, 2020
The guitarist, singer, songwriter, and member of the Waybacks pays homage to Doc Watson with a medley of "Bright Sunny South" and “Jack-A-Roe,” a traditional song that became a mainstay of the Greatful Dead.
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September 17, 2020
The guitarist, singer, songwriter, and member of the Waybacks pays homage to Doc Watson with a medley of "Bright Sunny South" and “Jack-A-Roe,” a traditional song that became a mainstay of the Greatful Dead.
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August 10, 2020
Eric Skye and Jamie Stillway play Skye's original "Kathryn By the Delaware"
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August 10, 2020
Eric Skye and Jamie Stillway play Skye's original "Kathryn By the Delaware"
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July 20, 2020
A stunning redwood and mahogany guitar, built in collaboration with Heartbreaker Guitars.
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July 20, 2020
A stunning redwood and mahogany guitar, built in collaboration with Heartbreaker Guitars.
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April 14, 2020
Santa Cruz’s Richard Hoover and Carolyn Sills discuss the process of ordering a custom guitar.
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April 14, 2020
Santa Cruz’s Richard Hoover and Carolyn Sills discuss the process of ordering a custom guitar.
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January 9, 2020
Santa Cruz co-founder Richard Hoover discusses the company’s approach to building a custom instrument.
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January 9, 2020
Santa Cruz co-founder Richard Hoover discusses the company’s approach to building a custom instrument.
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December 9, 2019
A powerful 12-String from California’s custom guitar specialists.
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December 9, 2019
A powerful 12-String from California’s custom guitar specialists.
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October 11, 2019
The Western Swing group plays a song from their forthcoming album “Return to El Paso,” a celebration of the Marty Robbins hit song from 1959.
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October 11, 2019
The Western Swing group plays a song from their forthcoming album “Return to El Paso,” a celebration of the Marty Robbins hit song from 1959.
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April 22, 2019
A contemporary OM with a cedar top and walnut back and sides.
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April 22, 2019
A contemporary OM with a cedar top and walnut back and sides.
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February 4, 2019
An Orchestra Model built with spectacular Brazilian rosewood.
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February 4, 2019
An Orchestra Model built with spectacular Brazilian rosewood.
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August 6, 2018
An all-mahogany 0-size 12-fret made for blues guitarist Catfish Keith
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August 6, 2018
An all-mahogany 0-size 12-fret made for blues guitarist Catfish Keith
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February 26, 2018
A signature model dreadnought for country star Brad Paisley.
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February 26, 2018
A signature model dreadnought for country star Brad Paisley.
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February 1, 2018
Eric Skye demonstrates his 00-size Santa Cruz signature model.
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February 1, 2018
Eric Skye demonstrates his 00-size Santa Cruz signature model.
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February 9, 2017
The Santa Cruz signature model for bluesman Otis Taylor is all about mahogany.
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February 9, 2017
The Santa Cruz signature model for bluesman Otis Taylor is all about mahogany.
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November 6, 2014
A short film about the history of Santa Cruz Guitars, with the founder of the company, Richard Hoover.
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November 6, 2014
A short film about the history of Santa Cruz Guitars, with the founder of the company, Richard Hoover.