The Santa Cruz Guitar Company is well-known for its exquisite custom guitars. And while Santa Cruz is always happy to work directly with a customer in working out the details of an order, the best way to get started in planning a custom order is usually through one of the company’s dealers. In this video, representatives from eight Santa Cruz dealers show instruments that they’ve ordered and discuss the process involved.

Also check out Peghead Nation’s exclusive Santa Cruz shop visit video!

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