The Santa Cruz Guitar Company is well-known for its exquisite custom guitars. And while Santa Cruz is always happy to work directly with a customer in working out the details of an order, the best way to get started in planning a custom order is usually through one of the company’s dealers. In this video, representatives from eight Santa Cruz dealers show instruments that they’ve ordered and discuss the process involved.

Also check out Peghead Nation’s exclusive Santa Cruz shop visit video!

Visit santacruzguitar.com.

Santa Cruz at 45 | Santa Cruz Guitars A 45th anniversary message from Richard Hoover and his team at Santa Cruz Guitars. Read More

Santa Cruz Guitar Company’s 45th Anniversary String Special Buy two sets of Santa Cruz Parabolic Tension Strings and get a third set free. Read More

HT/13 | Santa Cruz Guitars Happy Traum plays and discusses his new signature model guitar. Read More

Richard Hoover Among Giants A short film about the history of Santa Cruz Guitars, with the founder of the company, Richard Hoover. Read More