Richard Hoover co-founded Santa Cruz Guitars almost 50 years ago, and he continues to lead the company. San Francisco Bay Area flatpicking virtuoso James Nash has played his Santa Cruz OM (serial number 105) for decades, and the guitars is an integral part of his acoustic voice. Recently, Hoover and Nash teamed up for a presentation about Santa Cruz Guitars at Organic Sounds Guitars in Santa Ana, California, and in this first part of four videos, the two discuss Santa Cruz history, and Nash performs on his guitar.

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Jackson Wetherbee, “Gimmie Love” | Santa Cruz Guitars Roots-reggae artist performs his latest single on a Santa Cruz Custom D. Read More

Plek services | Santa Cruz Guitar Santa Cruz now offers Plek setup services for guitars of any brand. Read More

Parabolic Tension Strings | Santa Cruz Guitar A look at Santa Cruz' strings prior to installation. Read More

2007 Tony Rice Signature Model | Santa Cruz Guitar Andy Cambria demonstrates one of Tony Rice's personal signature model guitars at the Music Emporium. Read More

Moon Spruce | Santa Cruz Guitars Santa Cruz founder Richard Hoover discusses "moon" spruce, choosing a top, and more on the Santa Cruz Coffee Break podcast. Read More

Santa Cruz at 45 | Santa Cruz Guitars A 45th anniversary message from Richard Hoover and his team at Santa Cruz Guitars. Read More

Santa Cruz Guitar Company’s 45th Anniversary String Special Buy two sets of Santa Cruz Parabolic Tension Strings and get a third set free. Read More

HT/13 | Santa Cruz Guitars Happy Traum plays and discusses his new signature model guitar. Read More

A True Custom Shop | Santa Cruz Guitars Eight Santa Cruz dealers discuss how they help their customers order their dream guitars. Read More

Richard Hoover Among Giants A short film about the history of Santa Cruz Guitars, with the founder of the company, Richard Hoover. Read More