Roots rock, soul, and reggae artist Jackson Wetherbee is a new addition to the family of Santa Cruz players. Having just performed with his band, The Elovators, at the nearby Felton Music Hall, Jackson recently stopped by the Santa Cruz shop, where he played an acoustic version of his band’s latest single, “Gimmie Love.” In this video, the shop performance morphs into footage of the Felton Music Hall show. Jackson plays a Custom D Model built with Indian rosewood and Adirondack spruce. The guitar has a V-neck profile, tapered Adirondack bracing with hot hide glue, Abalone rosette and top border, a 42-style fingerboard inlay, SCGC logo at the 12th fret, torch inlay in the peghead, and a tobacco sunburst top finish. He uses Santa Cruz Parabolic Mid-Tension strings.

Visit Santa Cruz Guitars!

Plek services | Santa Cruz Guitar Santa Cruz now offers Plek setup services for guitars of any brand. Read More

Richard Hoover and James Nash | Santa Cruz Guitar The Santa Cruz founder and flatpicking virtuoso team up for a presentation about the company at Organic Sounds Guitars. Read More

Parabolic Tension Strings | Santa Cruz Guitar A look at Santa Cruz' strings prior to installation. Read More

2007 Tony Rice Signature Model | Santa Cruz Guitar Andy Cambria demonstrates one of Tony Rice's personal signature model guitars at the Music Emporium. Read More

Moon Spruce | Santa Cruz Guitars Santa Cruz founder Richard Hoover discusses "moon" spruce, choosing a top, and more on the Santa Cruz Coffee Break podcast. Read More

Santa Cruz at 45 | Santa Cruz Guitars A 45th anniversary message from Richard Hoover and his team at Santa Cruz Guitars. Read More

Santa Cruz Guitar Company’s 45th Anniversary String Special Buy two sets of Santa Cruz Parabolic Tension Strings and get a third set free. Read More

HT/13 | Santa Cruz Guitars Happy Traum plays and discusses his new signature model guitar. Read More

A True Custom Shop | Santa Cruz Guitars Eight Santa Cruz dealers discuss how they help their customers order their dream guitars. Read More

Richard Hoover Among Giants A short film about the history of Santa Cruz Guitars, with the founder of the company, Richard Hoover. Read More