Located in Santa Ana, California, Organic Sounds is one of the newest Santa Cruz  dealers. In this video, store owner Larry Sogolow demonstrates a set of five new Santa Cruz guitars, including a 1929 00 with an all mahogany body, an H-13 built with European spruce and mahogany, a custom 000 built with Adirondack spruce and koa, an OM/PW built with European spruce and walnut, and a Vintage Southerner built with Adirondack spruce and mahogany.

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Vault Series | Santa Cruz Guitars A limited edition line of custom guitars made from extra-special woods. Read More

California Bluegrass Association Sweepstakes | Santa Cruz Guitars A Santa Cruz OM-PW was the grand prize at this year's fundraiser. Read More

Jackson Wetherbee, “Gimmie Love” | Santa Cruz Guitars Roots-reggae artist performs his latest single on a Santa Cruz Custom D. Read More

Plek services | Santa Cruz Guitar Santa Cruz now offers Plek setup services for guitars of any brand. Read More

Richard Hoover and James Nash | Santa Cruz Guitar The Santa Cruz founder and flatpicking virtuoso team up for a presentation about the company at Organic Sounds Guitars. Read More

Parabolic Tension Strings | Santa Cruz Guitar A look at Santa Cruz' strings prior to installation. Read More

2007 Tony Rice Signature Model | Santa Cruz Guitar Andy Cambria demonstrates one of Tony Rice's personal signature model guitars at the Music Emporium. Read More

Moon Spruce | Santa Cruz Guitars Santa Cruz founder Richard Hoover discusses "moon" spruce, choosing a top, and more on the Santa Cruz Coffee Break podcast. Read More

Santa Cruz at 45 | Santa Cruz Guitars A 45th anniversary message from Richard Hoover and his team at Santa Cruz Guitars. Read More

Santa Cruz Guitar Company’s 45th Anniversary String Special Buy two sets of Santa Cruz Parabolic Tension Strings and get a third set free. Read More