The Santa Cruz Guitar Company was founded 45 years ago this month. Still run by one of the original co-founders, Richard Hoover, the company has not only been a leading force in the rise of small-shop made custom guitars, it continues to build some of the finest steel-strings available today. In this video, shot inside the Santa Cruz workshop, Richard talks about his passion, vision, and pride in his team of luthiers.

Also check out this exclusive Peghead Nation video tour of the Santa Cruz shop!

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